Scaling Innovation. Maximizing Returns.
CORPORATE INNOVATION
True global scale is the objective. Due to so many obstacles, only 5% of venture-backed startups succeed and 95% cause investors to lose money. Our team works with each startup to ensure scalability based on your ideal startup criteria. We ambitiously intend to work alongside partners to Scale 100 startup companies.
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Corporate innovation is crucial to gain a competitive edge and create new opportunities for growth. We are flexible and open to identifying specific innovation needs our team can support, and we can assist you in gaining ideal pipeline whether you’re targeting early or later stage startups.
CORPORATE PARTNERSHIP FOR LATER STAGE STARTUP PIPELINE NEEDS
We are flexible and open to identifying specific innovation needs our team can support. Our team can Scout and/or Accelerate startups. We leverage our growth stage 10-month curriculum for traction results. (Note: We are able to shorten this acceleration time.)
Quarterly Aligned Pipeline
Corporate Scout
INNOVATION
We work with corporates to create an ideal startup criteria that addresses innovation challenges, corporate venture capital dealflow, or criteria for internal accelerators or innovation programs. We can frequently Scout Ideal Startups with matched solutions and great founders.
AUDITIONS
By conducting Startup Auditions, we will scout cutting-edge startups from our network that meet the ideal startup profile and pass our evaluation process. Then we’ll present vetted startup options to the corporation and its partners, if needed, and you’ll choose the best candidate.
DEFINED PROCESS
Great corporate innovation begins with defining key problem areas where improvement will maximize company efficiency and market effectiveness. It ends with an internally adopted solution or an aligned, profitable external product or service. Our team will assist internal teams in defining your best fit innovation process from problem discovery to solution creation.
STRUCTURED INNOVATION
Our team will aim to work alongside internal teams to create a structured ongoing innovation process. This may result in an open innovation product or solution, a lean innovation curriculum or outlined steps, a facilitation of cross department collaboration, a quarterly innovation offsite etc. We will leverage our expertise and your insights to enable your team to innovate consistently.
Internal Innovation Acceleration
Corporate Innovate
Annual Portfolio Acceleration
Corporate Accelerate
ACCELERATE
Startups selected from the Startup Auditions then go through our 10-month Startup ROI Accelerator with facilitated workshops, one-on-one coaching, staffing, and warm introductions from our team in order to ensure their solution addresses a global need and aligns with the corporation.
TRACTION
At the end of the 10-month program, we work with the startups and corporations to identify potential pathways to engage in next steps. Startups will be equipped to solve the corporation’s problem criteria at scale guaranteeing an ROI. They will continue to have the support of our staff as well.
CORPORATE PARTNERSHIP FOR EARLY STAGE STARTUP PIPELINE NEEDS
We are flexible and open to identifying specific innovation needs our team can support. The following is an example of a corporate innovation journey leveraging our early stage 13-month curriculum. (Note: We are able to shorten this acceleration time.)
#1 INNOVATION
We work with corporates to create an ideal startup criteria that addresses innovation challenges,, corporate venture capital dealflow, or criteria for internal accelerators or innovation programs. We can Scout Ideal Startups or Build An Ideal Solution through our partnered studio.
#2 AUDITIONS
By conducting Startup Auditions, we will scout cutting-edge startups and/or founding teams, from university partners and our network that meet the ideal startup profile and pass our evaluation process. Then we’ll present vetted startup options to the corporation and you’ll choose the best candidate.
#3 ACCELERATE
Startups selected from the Startup Auditions then go through our 10-month Startup ROI Accelerator with facilitated workshops, one-on-one coaching, staffing, and warm introductions from our team in order to ensure their solution addresses a global need and aligns with the corporation.
#4 TRACTION
At the end of the 10-month program, we work with the startups and corporations to identify potential pathways to engage in next steps. Startups will be equipped to solve the corporation’s problem criteria at scale guaranteeing an ROI. They will continue to have the support of our staff as well.
Results We Deliver
OUR CASE STUDIES
This confidential page covers a current collection of our professional services capabilities and expertise from our staff of consultants. We are a firm focused on engineering solutions for revenue and increased market traction.
Revenue Increase & Team Building
AZEND INC.
Our company was concerned about lack of revenue opportunities due to the inconsistency of new software projects flowing into the company. The lack of software projects brought up another concern of not being able to attract and retain manpower to scale and grow the company, which inevitably resulted in losing opportunities. We had little internal support and thought Reciprocity ROI was the right fit to help us gain strategy and turn it into a process.
We chose Reciprocity ROI to help us because of their existing relationships, diverse range of resources and experience driving brands through multi-channels. After only 3 short months Reciprocity ROI delivered well over $300,000 USD in revenue which was over a 1,000 percent return on investment from what we paid upfront to retain them.
Within 120 days, Reciprocity ROI generated an additional $1million in pipeline and helped us recruit over 20 software developers to help scale our team. We HIGHLY recommend their expertise.
Results We Delivered
Improved Process For Gaining Revenue
1,000% Return on Investment
Built A Development Team To Support New Clients
Innovation of Segments of Sales
SODEXO
We worked with different groups at Sodexo to help address this challenge. Sodexo is one of the biggest global companies. With over 400,000 employees (in 80 countries) that remains largely unknown to the public. Their astonishingly broad range of services across an equally broad range of industries is part of the challenge … it’s hard to market “we do everything for everyone everywhere”. For segments like healthcare, seniors, group purchasing, and corporate services, we developed B2B strategies, exhibits, media, and collateral, showcasing Sodexo innovations and leveraging innovative technologies like AR and VR.
For Sodexo’s corporate sales function, we helped develop and roll out an enterprise–wide transformation program in their commercial sales processes, based on agile innovation principles, creating content and training materials on new tools and methods and shaping a deployment strategy.
The results were an overall increase in Sodexo’s ability to leverage internal innovation and connect with critical employee and customer communities.
Results We Delivered
Role Out Enterprise-Wide Sales Process
Agile Internal Innovation Program
Connect with Critical Employee and Customer Communities
Innovation and Product Design
KRAFT/ HEINZ
If some of your biggest customers say you are falling behind in product innovation, you listen.
Kraft Heinz needed to facilitate conversations with big box retailers (Walmart, Costco, Target) to showcase new innovative products, line extensions and packaging, and get them engaged with improving the offerings.
We designed an innovation summit called FutureShop to bridge the gap. New concepts in the development pipeline were presented to retail execs (category managers and VPs). We developed an app to capture their feedback, prioritized the concepts, and then facilitated brainstorming sessions with product lab teams to improve them from the retailer’s perspective.
We tracked the potential market share increases (“size of the prize”) for each product as a result of those improvements, as estimated by the big box participants themselves. We then aggregated them for each one-day summit. The results were millions of dollars in increased potential for the products in the Kraft Heinz pipeline.
Results We Delivered
Designed An Innovation Event
App Development
Millions of Dollars in Pipeline
Product, Ideation, Development and Design
EPSON
Epson’s product and technology laboratories were doing great work, but their talented engineers were (almost literally) in an ivory tower … the beautiful Nagano area, in the mountains north of Tokyo. They were producing patents, but not new product categories. They needed more contact with the outside world, new ideas for applications, new market opportunities and new partnerships. We worked with almost a dozen different labs and technologies, combining market research with focus groups, co-creation workshops, product concept development, and partnership discussions. Technologies and markets ranged from digital projection to robotics, sensors, micro mechatronics, health care, agriculture, aerospace, entertainment, and retail.
Results We Delivered
Market Research & Focus Groups
Co-creation Workshops
Product Concept Development
Partnership Progress
Sales Innovation, Development, and Design
PwC
PwC was investing in internal innovation projects, developing new offerings rather than simply responding to client requests for consulting. This meant a stronger focus on product marketing and collaborations with potential customers. The first step was to socialize their work in the pipeline, facilitating conversations with key clients, industry experts and press.
The strategy included high-profile events and social media. We helped refine tactics, script messaging and content, design and develop media assets, coordinate and produce events.
Deliverables included narrative scenarios, enhanced presentations, 2D and 3D animation, a custom-designed hospitality space at the leading healthcare IT forum, and a series of summit events for invited clients. The combined experiences helped PwC meet sales goals and pioneer new opportunities in the marketplace.
Results We Delivered
New Sales Strategy
Design and Develop Media Assets
Coordinate To Produce Events
Innovation, Development, and Design
IBM LABS AND INTERNAL INNOVATION
IBM was generating a wide range of new technologies in multiple markets, some of which broadened expectations of who they were and what they offered. They needed help in connecting innovations in the labs with corporate communications efforts, and finding applications of their technologies that grabbed attention and excited the imagination.
We collaborated with a variety of labs as well as the corporate communications office on events, demonstrations, pilot projects, advertising and PR efforts. We helped create media and content, designed showcase projects and events, and connected them with for-profit and not-for-profit partners in the US and globally. The result was a significant contribution to IBM’s global visibility and transformation from a stodgy backroom hardware provider to a major force for innovation, community, culture and future thinking.
We played a similar role with Bell Labs and NTT, connecting new technologies to public demonstrations, while participating in product development efforts focused on new applications in digital networking.
Results We Delivered
Collaborated on Labs
Designed Content and Projects
Reshaped Marketing as an Innovation Hub
Innovation, Development, and Design
SAMSUNG SDI
We helped in the development of a Flexible R&D Strategy where the company was developing a planning methodology to allow the client–a leader in flat-panel displays—to efficiently navigate technology investment decisions during an era of market and technology confusion.
The client wanted to avoid over or under-investing resources in R&D for ultimately losing display products.
The methodology must be easily disseminated/trainable to senior stakeholders and allow for continuous shifts between planning cycles, R&D costs, market share, and profitability. Client reduced R&D costs by 10%, and rose to lead market share.
Our decision-focused scenario planning, signpost identification, and consumer trend analysis was used and Samsung SDI was given a significantly more powerful position in a highly competitive market.
Results We Delivered
Reduced R&D Costs
New R&D Strategy
Better, More Competitive Positioning
Want More Information?
Corporate innovation is crucial to gain a competitive edge and create new opportunities for growth. We are flexible and open to identifying specific innovation needs our team can support, and we can assist you in gaining ideal pipeline whether you’re targeting early or later stage startups.